Much has been said of Twitter, Facebook, and Linkedin as a source of traffic, but the truth of the matter is that Google remains the undisputed king. While you shouldn’t completely abandon your efforts to attract visitors from other sources, if your blog is written primarily – to get more people interested in your content, your strategy should focus on Google.
Now, if your goal with the blog, and is to get visitors, reinforce your personal brand, and position yourself as an expert in your niche, other media, such as video and audio can help a lot. In such cases, you will have a reasonable amount of visits, but not so many if you explore Google, your efforts on social networks would be more than justified by its other benefits for your brand.
Let’s see what the keys are for an effective strategy to attract visitors based on Google.
DIGITAL MARKETING GROWS EXPONENTIALLY BECAUSE OF GOOGLE
WHAT IT MEANS TO BASE A STRATEGY ON GOOGLE
Many believe that the simple act of writing, will make Google index your content and so your visits will increase exponentially. Not even a little. There are a number of factors for this to occur. Although we are not the exact science, since on all blogs this is also a mix of art, so I will give you some tips on how to focus your strategy on Google.
THE MAIN ELEMENTS OF A Google-based STRATEGY
Content comes first
We all spend some time connected to social networks but don’t let that consume too much time, what will increase visits to your blog are new content, so it is essential to focus your work on research and types of content for readers.
Persistence in effort and perseverance in publication
Nobody said it was just writing and visits started to come. Otherwise, everyone would have thousands of monthly visitors. If you want your blog to have thousands of visits (objective), make an effort, study hard, be patient. Most of the blogs die in the first 3 months of their creation.
Last week, I had a small problem that took me to the hospital for a week. Many of you may have noticed the lack of update on the blog, well I also noticed and a lot, as I had changed the domain the lack of update contributed to the loss of some positions for the focus keyword of this blog. That is why it is important to always keep the blog updated, as the visitors are grateful and Google is also thankful.
If you want a Google-based strategy you have to focus your efforts on constantly posting content despite the adversities you may encounter on your way. Yes, I know, it sounds very obvious, but it is the truth. Most success stories in the blogosphere are consistency and other factors such as quantity, quantity, originality, diversification, and never surrendered in the face of adversity.
Blogging is not a sprint, but a marathon.
Here you don’t “win ” in the first few months, but they are essential to reinforce your strength, but, month after month, the effort and consistency in the frequency of publication will start to pay off. The ideal is to define the number of items that you can write and publish without feeling pressured. Always think about the long term. Can I keep this up for about a month, two… a year? Whatever your choice, avoid posting without making a continuous effort, don’t feel obligated to post every day, at least 3 times is enough. Otherwise, you will end up burning or abandoning the blog or, worse, you will end up harming your social life and even your health.
The value doesn’t matter
The bigger the net, the bigger the fish you can catch. Although quality service and by far the best way to attract visitors to your page is to create and publish the best posts on your blog.
Write about topics of interest
There are two ideas here:
(1). Write about things of interest to others, and
(2) explore keyword phrases by searching on Google.
This means that if you target your messages with keywords that are little explored, you will achieve your purpose to attract visitors. Don’t miss the chicken that lays golden eggs.
Example: Imagine that a good phrase you want to use your articles for is: web designer.
A derivative is a key phrase that contains the original phrase but also adds an element to the object. A key phrase derived from the above sentence can be design websites, web design tips, etc.
The semantics of the key phrases is that they do not contain any originals, but the key phrase that means more or less the same thing or something like that. For example, in our case, there would be semantic phrases, among others, the following: web development, web designer, graphic designer, graphic design blogs, web design Brazil, online design, etc.
The long tails are now the best way of using keywords. For those who still don’t know what “long tail” means in Portuguese and are actually “key phrases” instead of isolated words. It is much easier, or less difficult, to find less popular long tails than loose keywords, so it is a great SEO strategy for your blog or website.
Now think: What key phrases are you targeting?
Diversify
Don’t harm yourself, don’t always use the same phrases. This way you will be showing Google that your site is rich in content in repeated content. Find balance in word searches.
Basic knowledge of SEO helps
Obviously, the more you know how to learn about SEO, the better, but on a minimal, well-grounded basis it will be sufficient for the first few months of activity. Even if you have no understanding of SEO, outsource it to Digital Marketing Company in India, they can help in getting the website perform better on Search Engine Result Page.
USEFUL TOOLS FOR DISCOVERING KEYWORDS
There are many online tools and “tricks” for finding good keyword combinations that you can target. Here are some that are free. There are also paid tools of excellent quality, but I believe that people reading this article are interested in free tools.
- In Google Analytics, you get an overview of all keywords searched that led to visits to your site.
- At Google when you type in the search box, the search engine makes suggestions in real-time to complete what you type. With these tips, you can see the things that people are looking for.
- The Keyword Research Tool allows you to search for key phrases related to the terms you mentioned and also tells you how many searches (indicative) you receive per month and how much competition you have.
DIFFERENT CONTENT FORMATS IMPROVE POSITIONING
When we talk about the content we immediately think of articles, texts, posts, comments, etc. However, we must optimize our content and publish it in different formats: As videos, audio, and images. Each person likes to choose the most suitable for their needs. By publishing a variety of formats, our content will spread more easily in the media, increasing our brand’s distribution channels.
This allows us to:
- Reach specialized search engines,
- Increase visibility,
- Gain inbound social media links
- Improve the positioning of our blog or website
- We continue to be a reference in our area,
- Gain more traffic and get more readers or potential customers
- Increase our presence in conversation 2.0.
You can go to other blogs belonging to your niche and observe the keywords they are using: look at their titles (especially their most popular posts), in the permalinks, in the sentence that appears if you hover your mouse pointer about the first photo, etc. I hope today’s tips serve to design and execute your strategy to conquer Google.
Don’t be obsessed with SEO, but at least try to learn as much as you can, design a simple strategy to capture Google traffic and keep it consistent.
Any questions or comments can do so below. Do you already have a strategy to attack Google’s fort?
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